Friday, October 12, 2007

Donate Your Corneas

Interesting campaign from the Mexican Red Cross and National Transplant Centre to encourage the general public to donate their corneas to allow others to see. The campaign was executed through outside billboards, print and ambient media channels by agency JWT, Mexico. The use of braille and written word juxtaposed next to each other clearly communicates the benefit of donation to someone and tactile nature of the braille adds further interest for the audience.

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