Tuesday, October 9, 2007

More From The Economist

Two more examples from The Economist's new campaign to follow on from my previous post. Art Director Paul Cohen from agency AMV BBDO explains the approach to the change in direction for the new campaign:

“The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club. This is an attempt to broaden the appeal of that club and engage with a new audience. The Economist is not changing the magazine in any way but they do believe that there’s a new, perhaps younger, group who would be interested in it.”

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