Tuesday, October 9, 2007

Dove "Onslaught"

New viral from Dove and agency Ogilvy & Mather to follow on from Dove Evolution'. Entitled "Onslaught", the viral once again aims to exploit the pressures from today's beauty industry in an attempt to ensure the next generation do not become slaves to achieving this so-called perfection. It makes quite an impact when you watch it, not perhaps as effective as 'Evolution' but it is interesting to see how the brand engages with the issue and is using it to differentiate itself within the beauty industry and create a positive brand image.

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