In relation to the current 'Brand Your Birthplace' project, I came across this new campaign of print-based adverts for New York City from BBH. Interesting approach to promoting the diverse offerings of the city using illustration as opposed to the expected photographic approach. I think the fun, excited illustrations work well to convey the city in a positive light and by avoiding the use of photography, have avoided the recognisable images of the city skyline that have become so associated with 9/11 and subsequent terrorist threats.
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