Tuesday, October 9, 2007

MTV Base

Unusual campaign from MTV to advertise it's MTV Base Channel; concept based upon the notion of avoiding the hassle of going to watch your favourite artists live, watch your favourites at home on MTV Base instead is simple and expected but the execution was what caught my eye. The style of illustration and interesting use of typography is arresting and conveys the tone of voice of the channels 'brand image' well.

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