Saatchi & Saatchi, Copenhagen, Denmark.
This campaign for the World Wildlife Federation is a great example of utilizing existing objects and familiar surroundings for communication. The paper dispenser has a silhouette of South America cut out with a green foil window to tint the view - clearly reminding the user every time they use another paper towel, they are using up just alittle bit more of South America's green forests. Really engaging and memorable.
This reminded me of a book I came across a while ago which is definately worth a read if you have an interest in guerilla advertising / ambient media and using space / everyday objects in new ways in order to communicate a message. Guerilla Advertising provides examples and case studies of some of both the most effective and unique uses of guerilla advertising today, from a range of brands and companies. Both an inspiring book and an invaluable reference.
Guerilla Advertising: Unconventional Brand Communication, Gavin Lucas
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