Sunday, October 7, 2007

Nothing Escapes The Ear

Agency: DDB Worldwide Singapore
Creative Directors: Neil Johnson, Terrence Tan
Art Director: Khalid Osman
Copywriter: Priti Kapur
Photographer: Allan Ng
Digital Imaging: Eric Foo (Miracle Factory)

Witty approach to selling hearing aids and hearing care - for me the campaign works because in each case, the scenario created in the ad is one people can easily relate to and think, I'd want to make sure I could hear if that happened. However, considering the primary market for hearing aids will be older generations, I do wonder how effective the campaign would be in reaching them?

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