Amnesty International

"Your petition is more powerful than you think"



Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Art Director: Nicolas Moreau
Copywriter: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company: FESTEN FILMS, Paris
Director: Les Blin
Producer: Christian Delhaye

"Your signature is more powerful than you think"



Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Art Directors: Stephanie Thomasson, Stephane Gaubert
Copywriters: Stephane Gaubert, Stephanie Thomasson
Account Supervisor: Guillaume Allilaire
Production Company: MAGIC LAB, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Two recent moving-image advertisements for Amnesty International. I found both of these pieces particularly memorable due to the unusual styles of image used and the clear, concise visualisations of the messages that were being communicated. I particularly liked "Signature" as I felt through the visual narratives, the link between putting your signature on a petition and directly helping to save lives was emphasised effectively.