Saturday, July 28, 2007

SOS Mata Atlântica: Google Maps

An online advertisement I came across that has been used in America to highlight the growing problem of the decreasing forest areas in the US. I have posted it as I feel it is a good illustration of concept and chosen medium complimenting each other to communicate the strongest and most effective message the advertisement can. The interactive nature of this piece allows the audience to discover the message for themselves - personally I feel this makes for a more effective impact on the viewer.

To view it - click here

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