Monday, August 13, 2007

10 Ways - Getty Images

Interesting project from Getty Images that involves the collaboration between Getty Images and five leading designers to explore what makes visual language so powerful and where it can take us - the project is titled Ten Ways.

I found Information, by Sumona is a interesting exploration of photographs and the details within them. 'From its content to its visual components, a photograph is filled with information. Choose a point on an image and delve deeper into it, linking one idea to another in a never-ending chain' (Ten Ways). As you click on a point in a photograph, you are drawn deeper into the photograph where you see other images that are making up the photograph - there isn't any logic or particular clear relationship between the images as to why one image is made up from the particular smaller images but still, a stimulating visual experience.

Space explores the concept of three dimension and how this adds to our understanding and response to an image. Tomato offer two interesting projects looking at our responses to images and Emotion explores our emotional mindset and responses to images, comparing it to others around the world - extending the interactive experience.

Greatworks Time project explores how a single image records a single second of time and by combining several images we can communicate a message. I think this project was the one with the most potential and scope for development into a whole interactive experience.

Ten Ways
provides a collection of work that offers some refreshing, if slightly under-developed, new approaches to online interactive experiences. Image is a powerful medium and one of upper-most importance within an online experience as it is the main communicator; these projects put forward some new ideas about how we interact with images and could provide a great source of inspiration for new interactive projects. Although some of the projects seem a little 'small' and unambitious, the work is unusual and could offer some interesting starting points.

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