Agency: Ogilvy & Mather, Frankfurt am Main, Germany
Art Director: Christian Mommertz
Copywriter: Stephan Vogel
Photographer: Joachim Bacherl
After my previous post I came across another attempt to communicate the dangers of drink driving. Again this advertisement for an ambulance service places emphasis upon the repercussions of drink driving with the hope that the 'shock factor' will deter people from drink driving. The collage of images makes you stop and read it in order to understand it so in this sense it is effective; by using the letters from various alcoholic drink packaging it makes an effective visual link between a can of beer and 'skull fracture'.