Friday, August 17, 2007
Advertising Agency: TM Advertising: Irving, Texas, USA
Creative Director: Leigh Sander; Art Director: Judd Oberly
Copywriter: Michael Page; Photographer: Andy Mahr.
I came across this advertising installation, initially attracted to it by the paint spilling down the building and onto the cars and pavements of Colombus building in Ohio; I thought it was advertising paint - perhaps highlighting the vivid colour or covering ability of the 'Coops' paint range. However, I since realised it was advertising the financial and insurance services of Nationwide and Coops paint is infact a fictional brand - I then began to question the success of this advertisment. Yes it does grab attention and people would of stopped and stared at it but I personally don't feel the communication is particularly strong or coherent, the link between the spilt paint, the strapline 'life comes at you fast' and Nationwide isn't clear. A great visual execution but the concept behind it just isnt strong enough.