Monday, August 20, 2007

Will Perrens

Portfolio site I came across for London based designer Will Perrens displaying some interesting and fresh typography work.
Example above was for Brighton University's Fashion Degree Show - I liked the fact Perrens has taken the staple material of the subject - fabric and used this to create a unique typeface. The three-dimensional textural interest this adds to the publication's front cover is intriguing and suitable for the creativity and flair a graduate Fashion degree show would display.

Interesting typography project that used thin tape and a rectangle structure to create the characters. Although the typeface is visually interesting as a typeface, I found Perrens application within a project for a CD music album even more effective; I liked the approach he had taken to incorporate the structure of each character from horizontal and vertical pieces of tape into the design itself - click here to see project.

The typeface below 'Drift' won Will Perrens a D&AD "New Blood' Award in '04. I particularly like the individual nature of each character and the fact each letter feels hand-drawn and spontaneous yet the characters also compliment each other as a complete typeface family. The attention to detail here is, what I think, makes it an eye-catching typeface.

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