A new promotional site for the Audi A5 I came across recently entitled - Rhythm of Lines.Another example of an innovative viral marketing campaign - inspired by the lines of the A5 car, the site lets the user create their own 'rhythm of lines' using keyboard and mouse controls to the soundtrack (Rhythm of Lines by Dustin O'Halloran - Prelude 2), and also view the creations of others in a gallery. Only works successfully if you have a good Internet connection and it takes a while to get the hang of controlling it; it's an innovative interactive gimmick that Im sure will get posted online, emailed and passed around but I do wonder how many potential Audi buyers are going to fiddle on this site, trying to create a 'Rhythm of Lines' for themselves.
1 comment:
i saw the advertisment on tv and was drawn to it but i agree here that the audi buyers target market are more likely to be 'upper class business people' with little time to fiddle around with rhythms and lines.
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